Wednesday, October 11, 2006

Majority Action Ad

Here is the youtube version of the new ad:



The ad buy is a smaller one, but I'm not sure that's a bad thing with this ad. The conventional wisdom in political advertising is that you need at least 700 - 800 points behind an ad. A buy that size would mean, in theory, every television viewer would see it 7-8 times, which is what the experts say is the amount of repetition necessary to remember an ad. Of course the way around that is to make very memorable ads, and I think this falls into that category. Plus it will likely pull some nice free media to go along with it.

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