Wednesday, June 07, 2006

More Info on Walsh Ads

Okay, here is what I have been able to find out so far:
  • 3 ads on; an infant screening law, what he's done for veterans, and "he's a good guy".
  • 600 point buy spread out over 2 weeks.
  • Running in both Syracuse and Rochester, seen on 3, 5 and 9 in Syracuse and CNN and MSNBC. (I don't know anything about what its running on in Rochester, hell I don't even know what are the broadcast channels in Rochester).

The information I've gotten so far points to me what I've suspected since I've heard about this, Jimbo is targeting the media not voters. A 600 point buy over 2 weeks is a tiny buy, standard practice says you need 800 - 1000 points behind an ad for voter retention. Each of these spots only has 200 points behind it, which means the average voter will only see it twice during the two week run. Jimbo is looking to get the local media to do stories on it, and convince them that he isn't vulnerable.

I'm still working on getting scripts.

2 Comments:

At 9:23 PM, Blogger Orangeman said...

He now has a fourth spot that went up today...another feel good spot. No new points to go with it, though.

I agree walsh's game here is to generate media attention, but what he really wants to do is drive up his positive numbers, innoculate as independent, and then poll to "prove" he isn't facing a problem. Expect something before the July 4th OCngressional Recess.

On another note - this is yet another reason Democrats need to get united. Now that walsh is running hi sbio spots, it means he's preparing to rip the skin off of our Democrats as soon as he thinks he can. We need to stop screwing around with this - we're going to lose the best opportunity to get a decent representative in Congress if Paloma Capanna keeps pretending to be a candidate and drawing focus away from Walsh, IMHO.

 
At 12:35 PM, Blogger The Watcher said...

600 points aren't going to improve his positives much, especially without three different ads. Even without having seen poll numbers, I doubt Walsh looks vulnerable in a head to head right now anyways. There hasn't been much public campaign against him, just background and organization campaigning at this point. If he was really concerned, he would have released the poll he commissioned with Stonecash back in January.

The funny thing is, he has been running ads for a week and no media coverage of them.

 

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