More Info on Walsh Ads
Okay, here is what I have been able to find out so far:
- 3 ads on; an infant screening law, what he's done for veterans, and "he's a good guy".
- 600 point buy spread out over 2 weeks.
- Running in both Syracuse and Rochester, seen on 3, 5 and 9 in Syracuse and CNN and MSNBC. (I don't know anything about what its running on in Rochester, hell I don't even know what are the broadcast channels in Rochester).
The information I've gotten so far points to me what I've suspected since I've heard about this, Jimbo is targeting the media not voters. A 600 point buy over 2 weeks is a tiny buy, standard practice says you need 800 - 1000 points behind an ad for voter retention. Each of these spots only has 200 points behind it, which means the average voter will only see it twice during the two week run. Jimbo is looking to get the local media to do stories on it, and convince them that he isn't vulnerable.
I'm still working on getting scripts.